1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They help the website remember your preferences, understand how you use the site, and improve your experience over time.
Cookies do not contain personally identifiable information by themselves, but may be combined with other data to identify you.
2. Types of Cookies We Use
| Cookie Type | Purpose & Details | |
| Cookie Type | Provider | Purpose |
| Essential Cookies | My Car Value | Required for the website to function. Includes session management, form submissions, and security. Cannot be disabled. |
| Analytics Cookies | Google Analytics | Track page views, user behaviour, traffic sources, and session duration. Helps us improve site performance. Data is anonymised. |
| Performance Cookies | Google Tag Manager | Measure how pages load and identify technical issues. Used to optimise website speed and reliability. |
| Marketing / Tracking Cookies | Google Ads, Meta Pixel | Track conversions and ad performance. Used only if you arrive via a paid advertisement. Can be opted out. |
| Functional Cookies | My Car Value | Remember your preferences (e.g., city selection, form progress). Improve usability across sessions. |
3. How to Manage and Opt Out of Cookies
You have the right to accept or reject non-essential cookies. You can manage your cookie preferences in the following ways:
3.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to block or delete cookies. Please note that disabling essential cookies may impact the functionality of this website.
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and Site Permissions
3.2 Google Analytics Opt-Out
To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-Out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
3.3 Advertising Cookies
To opt out of personalised advertising cookies, you can visit:
- Google Ad Settings: https://adssettings.google.com
- Meta Ad Preferences: https://www.facebook.com/ads/preferences
- Your Online Choices (Australia): https://www.youronlinechoices.com/au/
4. Third-Party Cookies
Some cookies on our website are placed by third-party services we use. These third parties have their own privacy and cookie policies, which we encourage you to review. My Car Value is not responsible for third-party cookie practices.
5. Cookie Consent
When you first visit mycarvalue.com.au, you will be presented with a cookie consent banner. By clicking ‘Accept All’, you consent to the use of all cookies described in this policy. You may select ‘Manage Preferences’ to customise your choices or ‘Reject Non-Essential’ to limit cookies to essential functions only.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of the website after changes are posted constitutes your acceptance of the revised policy.
7. Contact Us
For any questions regarding our use of cookies, please contact us at: support@mycarvalue.com.au
